“….He that wins soul is wise”
Provers 11:30
Soul Winning is a Business
Every business has the goal of making a profit, and the business owner will do all that’s possible to ensure that goal is achieved. When a business is not profitable, the owner(s) and the workers are indeed not happy and will strategize and re-strategize to ensure that the business returns to profit.
This should be the attitude of every Christian, as God puts a premium on soul-winning. Remember, the soul is the MOST expensive item in the world.
I never thought of this as a business until I started reading “Personal Evangelism Course” by E.W. Kenyon. This transformative perspective has not only deepened my understanding of evangelism but has also ignited a renewed passion for reaching out to the lost.
The Value of a Soul
In the business world, the value of a commodity drives the intensity and dedication with which business owners pursue it. Similarly, in the spiritual realm, the value of a soul is beyond measure. Jesus Christ Himself emphasized this when He asked, “For what shall it profit a man if he gains the whole world, and loses his own soul?” (Mark 8:36). This underscores the immense worth of a single soul, highlighting why we must be relentless in our efforts to win souls for the Kingdom of God.
Strategic Planning for Soul-Winning
Just as businesses have strategic plans, Christians must adopt a strategic approach to evangelism. This involves:
- Understanding the Market: Knowing the needs and struggles of those around us. Just as a successful business understands its customers, we must be aware of the spiritual hunger and pain points in our communities.
- Effective Communication: Businesses invest in marketing to communicate their value proposition effectively. Similarly, we must be equipped to share the Gospel in a clear, compelling, and relatable manner. This involves continuous learning and practising how to present the message of salvation.
- Building Relationships: Successful businesses build strong customer relationships. In soul-winning, building genuine, loving relationships opens hearts to the Gospel. People are more likely to listen and respond to someone they trust and respect.
- Utilizing Resources: Businesses leverage various resources to enhance their profitability. We, too, must utilize the resources God has given us – our time, talents, finances, and spiritual gifts – to reach out effectively.
Measuring Success
In business, success is measured by profit margins and growth metrics. In soul-winning, our success is measured by transformed lives and the expansion of God’s Kingdom. Every testimony of a life changed by the Gospel is a testament to our success and a motivation to keep going.
Continuous Improvement
Just as businesses continuously improve their products and services based on feedback and results, we must continually seek to improve our evangelism efforts. This involves prayerfully assessing our methods, learning from our experiences, and being open to the guidance of the Holy Spirit. It’s not just about the number of souls won but also about the quality of our discipleship – nurturing new believers to grow in their faith.
Passion and Commitment
No business thrives without passion and commitment from its owners and workers. Similarly, soul-winning requires a deep passion for the lost and an unwavering commitment to the Great Commission. This passion is fueled by our love for Christ and our desire to see others experience His transformative power.
Take Away
Viewing soul-winning as a business might seem unconventional, but it aligns with the intentional and strategic nature of our mission as Christians. The stakes are incredibly high – eternal destinies hang in the balance. Let us, therefore, adopt a business-like dedication to our evangelistic efforts, knowing that the profit we seek is not material wealth, but the priceless treasure of souls saved for eternity.
Remember, the soul is the MOST expensive item in the world. Let this truth drive us to strategize, re-strategize, and give our all to the divine business of soul-winning. As we invest our time, resources, and hearts into this mission, we will see a return on investment that echoes into eternity.
